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Well, if you manage to catch one, it really isn't very subliminal then. Generally, the only way you can actually see these little messages is to freeze frame through the videos as they usually only appear on a few frames (there is usually about 30 frames/sec). I believe the reason they are there, at least in Disney cartoons, is the result of animators simply being funny. There are so many animators on a film, that its practically impossible to track down who did the naughtiness, making it difficult to prevent. Disney doesn't put them there on purpose, they simply just slip through the cracks, and are usually cleaned up for the next release.
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