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Wow. I'm amazed that the advertisers were "completely unaware that our advertisements were associated with these chat rooms in any way". Are they saying that they simply pay to have ads without looking into the service and where their ads will be? Either that or they are saying that to appear innocent in the situation.
About the chat rooms; I really just don't think Yahoo! can monitor all of the chat rooms that people create/delete day in and day out. Perhaps hiring chat monitors like AOL does would help fix the problem? Of course maybe Yahoo! didn't want to do that since it would slow down their profit.
Another thing they should do in my opinion is simply disallow certain words in creating a chat room name. I mean, the name of the chat room is the heart and soul of it. Words like "young", or terms like "younger for older" ect. could be banned. And yes, we know people would then try to make the words like "y0ung", "young3r f0r 0ld3r". Well, Yahoo! could ban those as well. I think that doing this would be better than simply disallowing the creation of user rooms.
I will say that Yahoo! is in the right direction. Their new Yahoo! Messenger (6 & 7) has had great upgrades, and they are definitly getting better at customer service. Who knows, maybe Yahoo! will finally get up to par with AOL in monitoring chatrooms.
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