MSN and Windows Live Messenger have long allowed you to display a personal message next to your display name. Now
5Sai, a Chinese social networking site based around MSN Messenger, has introduced a program that allows you to sell that personal message to advertisers.
That's an innovative concept, although I can't tell you much more about it, as the site is in Chinese. Thankfully,
China Web2.0 Review provides the details -- in English.
Here's how it works. You apply to the program. You must have 50 contacts or less, be online for at least three hours per day, and add a special chatbot and the advertiser/message to display. The chatbot is there to keep you honest.
Whether it works or not, I'll say this much -- it's a creative idea