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People can "advertise" anything they want on Facebook as long as it's legal. This is why so many companies are jumping on the bandwagon. It's a form of marketing that is "free" (no cost, other than the time for them to maintain and reply).
As for selling the admin rights, that's questionable and most likely not allowed by the Facebook TOS agreement, although I have to admit I haven't read it myself. Having said that, you could probably do it and nobody would know or even blink.
Why would they want admin rights? For control, most likely. As an admin, they could take the page in a direction that served their purposes. For example, if it was a real estate agent who wanted to buy the rights, he/she could post all their own notices and effectively lock out their competitors.
That's right, it's all about the $$$$!
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