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November 26, 2003
LOS ANGELES--(BUSINESS WIRE)--Nov. 25, 2003--MECA, a leader in promotional messenger marketing services announced today that it has inked a deal with mobile messaging firm IPSH to create the first messenger interoperable carrier interoperable (MICI) solution.
This new standard is a giant leap for (desktop to mobile) convergence as it will link together twenty-six U.S. cell phone carriers and desktop messenger networks such as YAHOO! Messenger, MSN Messenger, AOL Instant Messenger, ICQ, through MECA’s own proprietary system. The majority of U.S. cell phone subscribers and messenger users will be able to communicate with each other through one platform for the first time.
The announcement is a breakthrough as MECA will be the first platform to integrate interoperable versions of the fastest forms of communication in the world, messaging and SMS. Both messaging and SMS are growing at a historic pace and are set to dethrone email and voice calls as the primary forms of communication as early as 2006 according to industry research firm, The Radicati Group. The new MICI platform has the potential to connect well over 100 million cell phone subscribers and messenger accounts in the United States.
"We have worked hard to achieve interoperable desktop to mobile convergence and have found a great partner in IPSH to help us achieve this goal. The jointly developed MICI platform is a first for the industry and will go a long way toward bringing previously unconnected people together through one experience," says Bruce Klickstein, President MECA.
The initial MICI launch is tentatively scheduled for launch Q1 2004.
About MECA:
MECA delivers the next generation of consumer connectivity. MECA is the industry leader in the development and deployment of consumer focused messenger based promotions. MECA’s clients and partners are amongst the top entertainment and consumer brand entities, including Vivendi-Universal, Time Warner, Real Networks, Electronic Arts, Marvel and many others. www.meca.com
About IPSH:
IPSH is the premier North American SMS/MMS infrastructure services company delivering effective mobile messaging solutions using its proprietary PRISM platform. Clients that utilize IPSH’s PRISM platform include AT&T, Madonna, HBO, Universal Music, Warner Music Group, Warner Bros Theatrical, Bertelsmann, EMI, and SONY. www.ipsh.com
11-26-2003, 01:00 AM
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