Business Wire
September 10, 2004
SANTA BARBARA, Calif. --(Business Wire)-- Sept. 10, 2004 -- Media Works Systems Inc., a provider of vertical market instant messaging software, is pleased to announce the release of its new Media Messenger product. Media Messenger, an instant messenger, has been specifically developed to empower local media companies to extend their reach, increase their current reader base, build new revenue streams and ultimately grow their franchise.
Media Messenger users can communicate among themselves and with AIM, Yahoo!, ICQ and MSN users all in one product. Another significant advantage for users is the quality of local content is as good as it gets with local media providing updates 24/7 from breaking news, shopping specials, sports, classifieds, community activities, etc.
A popular feature for the user is the ability to select the theme of the messenger. "Users can customize the look and feel by selecting from a variety of skins," said Fred Clayton, President of Media Works Systems. "Theoretically, for example, a user who is a LA Lakers fan could select the LA Lakers skin and his/her messenger would become the shape of a basketball with a Lakers theme."
Media Messenger is a significant revenue provider to local media companies especially for those advertisers wanting to target young adults ages 18-27. In addition to having the newspapers logo on the users task tray, the media owns the data. "The major advantage for media companies having their own instant messenger is to own the data, building their franchise," said Clayton. The company is offering exclusive and non-exclusive licenses in local market areas.
Media Works Systems provides customized instant messengers for all industries, however, it has immediate plans for customized products in the Music, Video, Real Estate, Healthcare and Education arenas. A free evaluation version of Media Messenger can be downloaded from http://www.mwsinc.com.
09-10-2004, 01:00 AM
