Teenagers are snubbing email as a tool used by "old people" (read: anyone over 19), choosing instant messaging as their preferred method of communicating with friends.
According to a recent survey by the non-profit Pew Internet and American Life Project, Internet users between ages 12 to 17 say that email is best for communicating with parents or institutions, but prefer to use instant messaging with friends.
The survey, completed in late 2004, included responses from 1,100 teens contacted randomly by phone.
Key findings include:
- Of those surveyed, 87 per cent said they use the Internet. About half of the young people who have on-line access say they go on the Web every day, up from 42 per cent in 2000.
- Three-quarters of wired teens use instant messaging, compared with 42 per cent of on-line adults who do so. Teens most often reserve IM for friends and e-mail for adults, including parents and teachers.
- About half of families with teens who have an Internet connection have speedier broadband access, while the other half still use phone lines to connect.
- Nearly a third of teens who use IM have used it to send a music or video file.
- While 45 per cent of those surveyed have cellphones, those phones aren't necessarily the preferred mode of communication. Given a choice, about half of on-line teens still use landlines to call friends, while about a quarter prefer IMing and 12 per cent say they'd rather call a friend on a cellphone.
- Older teen girls who were surveyed, aged 15 to 17, are among the most intense users of the Internet and cellphones, including text messaging.
Amanda Lenhart, a Pew researcher, says "Teens are very selective — they're smart about their technology use," she says. "They use it for the kinds of things they need to do."
It is particularly interesting to learn that teen girls are avid users. "It debunks the myth of the tech-savvy boy," Ms. Lenhart says.
Of course, the popularity of instant messaging is no surprise to BigBlueBall fans. Instant messages are quick and easy, with the immediacy of realtime communications--instant gratification for casual conversation.
Does this survey foretell the death of email? Will today's teenager carry his or her IM habits into the workplace 10 years from now?