MSNBC has political analysis on the Obama campaign titled "
The Brand called Obama," in which his webcamming ways are exposed.
McGirt writes that Obama’s ability to connect with and mobilize the 18 to 29 age group through new media and online social networks acts as a base for his success.
On a personal level, the presidential hopeful uses a Web cam to keep in touch with his wife and daughters while on the road. And on the campaign level, he capitalizes both on his own Web site, which allows supporters to create their own content and interact with one another, and in external content including viral videos created by supporters such as Obama Girl (though she hasn’t said she’s voting for him necessarily) and the Black Eyed Peas' Will.i.am.
On a serious note, cool for him! It's good to see someone tech- and communication-saavy running for president!