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Is iTunes really fair?
People are paying for songs on the iTunes Music Store because they think it's a good way to support musicians. But iTunes misses a huge opportunity. Instead of creating a system that gets virtually all of fans' money directly to artists-- finally possible with the internet-- iTunes takes a big step backwards. Apple calls iTunes "revolutionary" but record companies are using the service to force the same exploitive and unfair business model onto a new medium.
The iTunes Music Store is not a good value for customers. Apple says many users are buying whole "albums" for $8-$12 each. That's less than the $16 store price, but used CDs at Amazon or ebay cost $5, and those come with liner notes. iTunes AAC files don't sound as good as CDs. AAC is a "lossy" compression format: it shrinks the sound file by throwing away subtle nuance and texture that a computer program thinks you won't be able to hear. Not to mention the new restrictions. A burned copy of a real CD will always sound better than a burned iTunes album. Apple says iTunes is "better than free" because it's "fair to the artists and record labels." That's simply not true. First of all, Apple gets 3 times as much money as musicians from each sale. Apple takes a 35% cut from every song and every album sold, a huge amount considering how little they have to do. Record labels receive the other 65% of each sale. Of this, major label artists will end up with only 8 to 14 cents per song, depending on their contract. So why does iTunes give artists such a raw deal? Because it's the exact same deal that artists have always gotten from the big five record companies. Despite huge new efficiencies created by internet distribution --no CDs to make, no distributors to store and ship them, no CD stores to build and run-- artists receive the same pathetic cut. OK, so if new online music stores like iTunes aren't the answer, what is? Well, if you really want to support the musicians you love, the best way to begin is by downloading the song for free on a filesharing network. Then send them what you want to give, no middleman. 14 cents. 99 cents. 10 dollars. A site like www.musiclink.com, though still rudimentary, makes this a little easier and is a step in the right direction. A very eye-opening view on the music industries new approach. For more information have a look at iTunes iSbogus and www.downhillbattle.org What are you opinions? |
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Check out http://www.mtv.com/news/articles/148...23/story.jhtml for more on Korn's recent video. [color="DarkOrange"]ShiftThis.net |
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![]() iTunes are slowly adding some independent artists to there selection. So a great resource to check out before buying your next CD or song online or offline is www.riaaradar.com Simply punch in the artist name/cd and see if your helping support the RIAA (boooo!) or an independent label (hooray!). [color="DarkOrange"]ShiftThis.net |
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