i'm Making A Difference!

[detn8r]

i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit.

So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.
There's no charge, so join now and put our money where your mouth is.

It's your voice so it's your choice

We're facing more than one challenge, so we're working with more than one cause. Choose the organization working on the issue you think is most urgent and they'll get a donation every time you start an i’m conversation. Learn more.

How i’m works:
i’m starts with you. When you start an i’m conversation you start giving.

• Download the Windows Live Messenger instant messenger service. There's no charge and it's easy to download and use.

• Place the text code corresponding to the cause of your choice into your Display Name.

• Keep having i’m conversations so you can keep funding the cause doing the work most important to you.

Already have the version 8.1 of Windows Live Messenger? Start contributing using i’m.

[detn8r]

Representatives from nine of the world's most reputable non-profit cause organizations gathered today to announce their involvement in the i'm Initiative and to discuss the role technology is increasingly playing in their efforts to reach new audiences. This new initiative connects nine of the world's most effective organizations dedicated to social causes to Windows Live Messenger customers. When joining the program at i'm Home, customers will be asked to select the cause organization they are most passionate about to benefit from donations generated from their conversations on Windows Live Messenger.

Every time a customer has a conversation using i'm, Microsoft shares a portion of the program's advertising revenue with the participating i'm Initiative organization of his or her choice. While there is no set cap on the amount each cause can receive, Microsoft will make a minimum $100,000 guaranteed donation to each of the nine organizations during the first year of the program.

Designed to empower people to make a difference without spending a dime, the i'm Initiative will help support causes that are confronting some of the world's most urgent social issues. The i'm Initiative aims to help the organizations involved to broaden their reach in a sustainable and new way, allowing the millions of people already using Windows Live Messenger today to be a part of the solution.

According to a 2006 Cone Cause Millennial Study, 61 percent of young Americans between the ages of 13 and 25 are currently worried about the state of the world today and feel personally responsible to make a difference.


Read about the nine organizations people can select from.