Analytics for Twitter
I admit it. I’m a sucker for analytics. I love to look at the numbers, identify trends and analyze the peaks and valleys. I’ve used Google Analytics on BigBlueBall and other sites, and before that, used my own log file analysis programs. Tracking Twitter is a slightly different matter. It’s not a web site, so how do you track follower history, post trends and other stats?
Enter TwitterCounter – a free service that will let you analyze key metrics for your Twitter account (or that of any other Twitter user, for that matter). You can also chart comparisons for up to three Twitter accounts (similar to Alexa for websites); see your friends, update history (posts per day) and more.
In addition to the basic, free service, TwitterCounter is working on a “pro” version. According to their settings page:
“We are developing a Pro account for users who want to see more stats, browse back more than 3 months, track retweets, export data in Excel and CVS format and more. The Pro account will cost $32.50 a year. Are you interested in hearing more about this when it becomes available?”
They also have a clever blog widget called TwitterRemote that you can add to your blog or website. Much like similar tools from Google, Yahoo or Facebook, TwitterRemote shows recent Twitter users who visit your blog.
It will be interesting to see if TwitterRemote is able to monetize their users by enticing enough of them to convert to pro accounts. I suspect it would be attractive to businesses using Twitter, to help them manage their social presence, but it’s an increasingly competitive space.
Meanwhile, data junkies like me have another tool to play with.