Yammer Adds Feeds to Your Company Stream

Yammer — the “twitter-for-business” microblogging system — has added the ability for you to add RSS feeds to your company stream. Eric Eldon at VentureBeat likens Yammer’s new feature to consumer lifestreaming services such as FriendFeed, but with (theoretically) a business focus. 

A great practical example would be to create a feed from Google News that tracked mentions of your company, key competitors, industry news or clients.  Your Yammer-using co-workers can then follow any feed setup by another co-worker at your company. And everyone can add their own comments to the stream. Read more