Half Baked Twitter Idea

As Twitter continues to build momentum with no visible business plan, others have tapped into twittermania to produce real products. BakerTweet is one such product. It’s a hardware device marketed to bakeries. It allows them to turn a dial to broadcast a tweet to their followers when they’ve pulled something fresh from the oven.

http://www.vimeo.com/3972081

Ok, putting aside the obvious issues (if a baker is sophisticated enough to use Twitter, why not simply make the announcement from their PC or mobile phone), there is something that feels wrong about basing a hardware device on a technology that could change tomorrow. 

Is BakerTweet half-baked or are they really on to something?